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Our Services
As a full-service agency, we believe one of the most valuable disciplines we offer our clients is strategic planning. This approach minimizes risk by allowing our clients the opportunity to make informed decisions. The Floyd-Bryant Agency, Inc., can determine market segmentation, competitive environment, distribution and pricing, as well as opportunities and risks. This will result in the formation of a well-defined strategic marketing plan from which an integrated communications program can successfully promote our client's company, products and services. Our market research capabilities are the catalyst for achieving well-executed strategic marketing activities. The Floyd-Bryant Agency, Inc., will leverage and build on your brand assets to maximize investment. Our team can provide highly personal branded content and design hands-on demonstrations to drive short-term sales or move brand-focused experiences to build long-term loyalty. Our beautifully-designed programs allow our clients to engage their target consumers by creating experiences that improve performance, increase sales and build our clients' brand(s). Whether aimed at channel distributors, trade or end-users, successful events can significantly stretch our clients' marketing budget. Simply put, our programs deliver. Our in-house account management team has over 15 years of "in-the-field" experience. The Floyd-Bryant Agency, Inc., can design and execute turnkey promotions that will appeal directly to our clients' distribution channels and end-user customers. Our distinct attention to detail has proven our ability to design and implement programs that assist our clients in building brand awareness. The Floyd-Bryant Agency, Inc., is one of the fastest growing premiere event planning firms in Atlanta. We are PASSIONATE and COMMITTED to delivering EXCELLENCE in event planning. From inception to implementation, our diverse and experienced staff has the ability to organize and execute beautiful and elegantly designed events. We are a progressive, full service marketing company, dedicated to assisting our clients in maximizing exposure. Allow us to act as a single, accountable source for your next conference, corporate meeting, grand opening, launch party, media reception, retreat, and/or sporting event planning needs.
We know your market and understand the importance of maximizing your marketing dollars. Our team understands the value of "keeping a pulse" on current activities and events in your target demographic area. We have the ability to expose our clients' products and services in multiple disciplines, including community, governmental and political arenas. Our database consists of thousands of media outlets, including broadcast, internet and print mediums. The Floyd-Bryant Agency, Inc., has extensive experience in creating and executing strategic media relations campaigns in trade, consumer, and business-to-business publications. The Floyd-Bryant Agency, Inc., has access to over 10,000 combined broadcast media affiliates and consumers. We design innovative internet marketing campaigns to thousands of targeted multi-cultural consumers at large. Our campaigns deliver RESULTS! Our highly skilled team possess over a decade of experience in internet, consumer marketing, promotions, media relations and graphic design. Allow the Floyd-Bryant Agency, Inc., to design and communicate your next consumer marketing campaign for the fraction of the cost of conventional mail advertising mix. The Floyd-Bryant Agency, Inc., has provided staff for Fortune 500 clients ranging from electronics to entertainment, bath/body to beverages, and cosmetics to computers to financial services. We pride ourselves on training and supplying quality, trained staff for local, regional and national tours, as well as in-market programs at colleges, tradeshows, bars, amusement parks, concerts, athletic events, fairs and festivals. Our national talent bank includes thousands of experienced, poised, attractive and articulate professionals that are qualified to meet our clients' specific program objectives, whether it's demonstrating, greeting and/or sampling company's products and services, to event field management and/or guerilla marketing - our staff can deliver! |
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